Thursday, December 23, 2010

Several Opportunities for Artists Listed

~~ Artarama, Eagle River, WI is accepting applications for its one-day fine art & distinctive craft festival. Saturday, July 16, 2011, 9 a.m. - 3 p.m.

*Limited to 125 booth spaces of juried fine art and fine craft.

*$800 in cash awards.

*Easy set-up and teardown.

*Artist-only restrooms.

*Application/booth fees: $10/$95. Interested? Online application and more information available at www.artarama-er.com.

~~ Art Calendar, the business magazine for artists, has 19 new calls to artists. They are posted at ArtCalendar.com.

~~ The Quarterly Newsletter of the Art Festival Industry conducted a survey of art festivals in 2010. The results might seem obvious. Shows were down in 2010, but you might be interested in the details, www.theartfestivalnewsletter.com.

~~ Four Surprising Ways to Sell More Art in 2011 from J. Jason Horejs, Owner of Xanadu Gallery and author of Starving to Successful.
1. Increase production - While everyone else is pulling back, you have the opportunity to get ahead. If you can continue to build your inventory and expand your gallery representation, you're going to increase your sales. You'll also be in a position to capitalize on the increased sales that are sure to come as the economy continues to improve.
2. Focus - The work you present to a gallery needs to be unified. It doesn't need to be repetitive or formulaic, but it must present you as a consistent artist with a clear vision.
3. Raise your prices - In his book, he offers a formula for pricing your work and he suggests that you read this section.
4. Get organized - Finally, as you ramp up production and build more relationships with galleries, you need to organize your work. Organization probably doesn't come naturally, but if you can put a system in place and then stick to it then you can take the pain out of putting your studio in order.

Happy New Year with hope for a profitable and productive 2011!

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